Xolo Era – an ultra-affordable mid-range Android phone launched in India

Xolo Era mid-range Android phone launched in India for Rs.4444 ($70)
Xolo has launched a mid-range Android phone called “Era” in India for just Rs.4444 ($70). It is now listed for sale exclusively at Snapdeal online store. Registration is required to enter the first flash sale which will go live on July 24, 2015 12pm IST. Xolo is known for making good quality Android phones (better than other local Indian phone makers) at a very affordable price. Xolo Era is essentially a mid-range droid with an entry level price tag. It will directly compete against InFocus M2 which has almost similar specs but costs a little more (Rs.4999/ $79). But does it have enough power to out-perform InFocus M2? Let’s have a look at Xolo Era’s specs sheet to get the answer of this question –

Xolo Era

Xolo Era

Processor – 1.2 GHz quadcore CPU (Spreadtrum chipset), Mali 400MP GPU
Memory – 1 GB RAM, 8GB ROM (expandable upto 32GB via mciroSD card)
Display – 5 inches, 480×854 pixels (196 ppi) IPS touchscreen, 256K colors, 2-point touch
Camera – 8 Megapixels main camera with 4P lens, scene detection, Panorama, HDR, slow motion capture, burst mode, Freeze frame function, 2MP front camera
OS – Android 4.4.2 KitKat
Others – WiFi, Bluetooth v2.1, 2100mAh battery, dual SIM (3G + 3G), USB OTG (On The Go) support
Availability – exclusively available at Snapdeal in India, registrations are on for first flash sale on July 24, 2015

Xolo has also bundled some freebies with Era as a launch offer – an extra back cover, a screen guard and an OTG cable

Going by the specifications the display of Xolo Era is the weakest point of the phone (no 16 million colors, low resolution resulting in a very low PPI and only 2 point-touch. In contrast InFocus M2 has a brilliant HD/high PPI screen. Xolo should have thought about this before launching the phone – bad market research!

Our recommendation – if you do not care about a pixelated phone screen then go grab Xolo Era. However if you want a sharp and crisp display then skip this phone; InFocus M2 is a far better option even though it will cost you Rs.500 more.

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